Stay out of spam

Best Practices of Cold Emailing

  • If you are “orange.com” you can purchase orange.co .io .org .ai or even spinthe words or use prefix/suffix with your company name; oranges.combestoranges.com tryoranges.com
  • To ensure a seamless outreach experience, each alternate domain will haveits own dedicated workspace with three email accounts at max per domain. This approach minimizes the risk of your entire outreach being compromised,allowing you to easily switch domains, workspaces, or emails if any issuesarise.
  • Setup email account names with Founder’s/Director+’s credentials (someonewho can be the face of the company)
  • Setup MX, SPF, DMARC Policy & complete DKIM authentication for eachdomain.
  • Warmup your accounts for 4 weeks before launching a campaign.
  • Send 10 New Emails, 10 Follow-up & 15-20 Warmup (Adjust as per reply%) peraccount/daily during campaign.
  • Use our calculator to find out how many email accounts you need Click here
  • Avoid spammy/risky keywords in your copy. Use Inboxlogy Spam checker for free
  • Keep your cold email outreach copy concise to the context & mobile friendly (can read entire emailwithout scrolling on phone)
  • Ideal cold email workflow HighLevel structure:
    Start with personalization, focusing on a problem that resonates with them.
    Let your case study showcase your value .

    Craft a CTA that's easy for prospects, yet impactful in showing theirinterest in solving the problem - use lead magnet over call/demo/trial.
    Keep the email all about them, not you.
  • Avoid links and images in your cold email to remain under the radar of ESP/ISP filters and maintain strong cold email inbox placement test results. Additionally, steer clear of tracking open rates to improve deliverability.
  • For effective cold email outreach, use heavy spintax to create 10-15 variations of each line in your copy. Randomize these versions for each contact during upload to optimize your domain variations for cold email and improve engagement rates.
  • Identify the time-frame which works best for your audeince -- what time usually you get higher responses?
  • Ideal Schedule:
    Monday-Thursday 8:00 AM to 10:00AM (Prospect’s Local Time)
    Tuesday-Thursday 12:00PM to 2:00PM (Prospect’s Local Time)
  • Use random additional time when setting up campaign, give 7-15 minutes of time between each outgoing email.
  • Warmup score should be >95% this reflects the% of your emails landing into inbox.
  • If warmup score is <95% check blacklist, ensure DNS configuration is up-todate & avoid using the emails in a campaign -- slow warmup for 2 weeks. If there is no increase in warmup score replace the email accounts.
  • Bounce rate; ensure 0% bounce.
  • Positive Reply%; should be >1% (1 interested prospect in 100) gradually grow it to 5%-15% by optimising targeting, copywriting & sending schedule.
  • Open rate & Click-through rate is purely is a mirage of false metrics which will make you keep going in circles -- ONLY METRIC THAT MATTERS IS POSITIVE REPLY%!
  • Domain Registratar: GoDaddy, Namecheap & Cloudflare
  • Email Service Providers: Google Workspace & Microsoft
  • Domains+Email Infrastructure: Inboxlogy
  • Email Sequencer: Instantly.ai, Smarted.ai, Quickmail.com, Pipl.ai
  • Copywriting: Sendr.io ChatGPT, Clay.com
  • Spamchecker: Inboxlogy’s Spam Checker, Instantly.ai’s Spam Checker
  • List Building: Instantly.ai LeadFinder, Apollo.io, Seamless.io LinkedIN, Google Maps, Job Portals or find Data brokers.
  • Email Verification: Inboxlogy Email Verifier, Leadmagic.io, Scubby.io, zerbounce.com
  • Personalized Videos/Audios: Sendr.io
  • Health Monitoring: MXToolbox, Instantly.ai Inbox placement & Emailguard.io
  • Master Inbox: Instanly.ai Unibox, Hothawk.ai
  • Automations: Clay.com, zapier.com, make.com
  • Cold Calling: 2xconnect.ai
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